7/5/2023 0 Comments 411 canadaHave the legal capacity and authority to enter into this agreement on behalf of the entity listed in the form.Provide true, accurate, current, and complete information in our Service Registration form at.Your continued use of the Services following any such updates or changes will be sufficient consideration for, and will indicate your acknowledgment and agreement to, such changes. You also acknowledge that 3rd Party Terms and related services or Services may change without our consent or control and agree to such changes when they are posted and/or effective, and hereby release 411 Locals from any and all liability related to such changes. If you have any questions about these terms, please feel free to email us at: reserve the absolute right at any time to update the General Terms and Specific Terms for any reason made effective at the time of posting on our website. If you do not agree to be bound as described, immediately cease using our Services and notify us of your cancellation of the Services as permitted herein. A solution for this problem had to be found.Unless stated otherwise, these Specific Terms of Service including Appendix A attached hereto (“ Specific Terms”) apply to ALL services offered by 411 Locals (“ 411 Locals”, “ us” or “ we” etc.), including the 411 Locals’ website, applications, and search registration or other services (“ Services”) provided to the customer using the Services within Canada (“you”, “your” etc.), and are in addition to the 411 Locals’ General Terms of Service (“ General Terms”) available at In the event of conflict between these Specific Terms and the General Terms, the Specific Terms shall prevail.īy using our Services, you are agreeing to our General Terms and Specific Terms, as well as any terms of service defined by search providers engaged by 411 Locals on your behalf (“3rd Party Terms”). However, too many deals were lost because of this delay between the first and second calls.Ĭonsequently, hitting sales targets was a challenge because no matter how many viable prospects were in the pipeline there was an unacceptably high attrition rate. Before that could happen, the majority of leads wanted a sales information document sent over, and then it was a challenge to get that second call to hopefully close the deal.ĭeals in this particular pipeline are largely transactional and low-ticket enough to make it easy for Canadian small business owners to go-ahead with. Once a salesperson got a lead on the phone, the difficulty was arranging and then ensuring a prospect stuck to that second booked call. It wasn't possible on the first call because viable leads, although interested, wanted to see something so they knew what they were buying into.Ĥ11.ca was selling online marketing services that help businesses establish and stabilize their online presence, manage and respond to their online reviews, and monitor social media conversations about their business. The 411.ca sales team, overseen by a Director of Sales (who reported to the VP of Strategy & Corporate Development) were constantly trying to get sales leads onto a second call to close deals. Although relatively small in the global Yellow Pages family, it’s still Canada’s top exclusively online directory, connecting over 19 million web visitors to over 1 million businesses every year.įrom a sales perspective, hitting targets was not always easy.
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